ECO Group participated in the launch of the "Don't Erase Me" Endangered Species Conservation Campaign, an environmental awareness initiative dedicated to protecting Malaysia's most threatened wildlife species and promoting biodiversity conservation.

The campaign was organised in collaboration with leading conservation organisations, including WWF-Malaysia, the Malaysian Conservation Alliance for Tigers (MYCAT), and Shark Savers Malaysia. The initiative aimed to raise public awareness on the urgent need to protect endangered species affected by habitat loss, illegal wildlife trade, poaching, and environmental degradation.

The campaign highlighted several iconic species, including the Malayan Tiger, Orangutan, Sea Turtle, and Shark, while encouraging greater public participation in conservation efforts and environmental stewardship.

Through its involvement, ECO Group reaffirmed its commitment to supporting sustainability initiatives and environmental responsibility. The programme reflects the Group's broader belief that long-term progress should be balanced with efforts to preserve natural ecosystems and protect future generations.

ECO Group continues to support initiatives that contribute to environmental awareness, community education, and sustainable development.